Back to portfolioUniversidad Interglobal
Website design and development, social media management and lead generation campaigns.
- Client: Universidad Interglobal
- Objective: Redesign of your digital media, development of a media strategy and Lead Generation.
- Project:
Responsive Website Design and Development
For the redesign of Website, a previous investigation was carried out analyzing her competition. A site was created according to its brandbook highlighting institutional colors. Blog was developed to generate organic traffic and develop content of interest.
For development it was based on the following process:
- Previous research
- Planning
- Prototype / Mockup
- Design and programming
- Tests and Modifications
Social Network Management
The generation of community and sense of belonging for a University is important, the content developed was linked to three aspects of the educational offer, its campuses and general culture displayed in a simple and attractive way. Constant growth and high number of "engagement" were achieved. In addition, a CRM was implemented for optimal monitoring of stakeholders.
Leads Generation Campaigns
Based on the University's goal objectives, a media strategy was implemented in which SMS/Mass Emailing, database recovery through call center, Facebook Ads and Google Ads was implemented, obtaining the number of leads sought.